Short description
The standard is aimed at all engineers, engineering students, high school students and people from industry and science who would like to find out more about the job description of a sales engineer. It offers this target group a comprehensive insight into the various requirements and tasks of an engineer in sales and makes it clear why engineering knowledge as well as sales and marketing knowledge are equally and equally important for the sale of capital goods and for the management of customer relationships in the industrial business-to-business sector.