Marketing and sales - Planning business success with the Business Check

Draft technical rule

VDI 4506 Blatt 1:2025-08 - Draft

Marketing and sales - Planning business success with the Business Check

German title
Marketing und Vertrieb - Unternehmenserfolge planen mit dem Business Check
Publication date
2025-08
Original language
German
Pages
24

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Publication date
2025-08
Original language
German
Pages
24
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Short description

This standard presents structures and recommendations for action that enable companies to analyse their current situation and to design a strategy in order to subsequently influence the identified parameters/competencies in such a way that an increase in company success and customer benefit is achieved. This analysis instrument is called Business Check. This analysis method is concerned with the assessment of the future prospects of investing companies.The target group of this standard are all persons who are responsible for planning and evaluating companies or as individuals and who directly influence sales and marketing strategies.

Content

ICS

03.100.20
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