Erfolg durch Kooperation mit Start-ups

Success through cooperation with start-ups
Strategies, opportunities, implementation

Around 2,000 start-ups are founded in Germany every year, and even if many of them do not survive the third business year, there are always a large number of successful models. Start-ups offer innovative solutions and new approaches that can also help long-established companies. This book (in German only) explains how investors and companies can pick out the best of these promising start-ups, where risks lurk, how to minimize them, how to use the start-up ecosystem and much more.

With great expertise, clearly structured and practically applicable, "Success through cooperation with start-ups" introduces the opportunities that open up through cooperation with start-ups. The book, which is intended as a guide, shows new ways of dealing with entrepreneurial challenges and using cooperation in a sustainable way.

The following topics are covered, among others:

• Opportunities and risks
• Direct investments and fund participations
• Approaching start-ups, sponsoring, competitions
• Structural development and strategic promotion
• Legal fixation and signing of the contract
   

Multifaceted practical guide for a successful start

Cooperation with start-ups not only presents the opportunity for innovative solutions and future-driven productivity, but also the risk of failed cooperation partners and half-baked models. This book shows:

• How to differentiate between “good” and “bad” start-ups
  Practical, proven criteria are used to present options for objective evaluation. Such a well-founded assessment helps to minimize risks.
   
• How to choose the right start-up
  Not every key fits every lock: This publication contains detailed advice and food for thought on the selection of suitable cooperation partners.
   
• How to exert as much influence as possible on (positive) development
  Venture clienting, corporate venturing, smart money and direct investments - here you can find out what these terms mean and which path is ideal for you.
   
• How to set up contracts with start-ups
  The book explains what term sheets and vesting are all about, what you need to pay attention to in the special case of start-ups, and how to structure contract negotiations.

In addition, "Success through cooperation with start-ups" contains an illustrative practical example of the DIN Group's relationship with start-ups. This example is used to explain how to initiate projects, create concepts, use networks and much more.
 

Included in this book:

• Introduction
• What is a start-up?
• Fundamental opportunities and risks when working with and investing in start-ups
• A strategy for partnering with start-ups
• Internal business plans
• How do you implement the strategy in the start-up ecosystem?
• Setting up structures
• Getting to know and assessing the start-up
• Setting up an assessment structure
• Venture clienting – innovation through cooperation
• If you want more influence: Investments
• Participation in start-up funds
• Developing an investment strategy
• The path to a contract
• Cooperation and investment management
• Example: the DIN Group
• Conclusion
   

This book is for:
Management, board members, department heads, investors